FORMULA 1 MD TO REVEAL DETAILS OF $100M LIVE BETTING DEAL AT BETTING ON SPORTS
Formula 1, the world’s most prestigious motor racing competition, has announced a ground-breaking sponsorship and data rights commercial partnership with Interregional Sports Group (ISG) to produce a F1 betting offering and give fans new ways to get closer to the sport they…
POKERSTARS GARRY GATES ON HIS ROLE AS SENIOR CONSULTANT OF PLAYER AFFAIRS
Lee Davy, sits down with Garry Gates, Senior Consultant of Player Affairs for PokerStars Live, to talk about his first year in the job. The first person I see when I walk into the Pullman Hotel, Barcelona, after travelling for…
FULHAM FC NAMES TEMPOBET AS UK BETTING PARTNER
Tempobet has agreed a deal to become the UK betting partner of Premier League newcomers Fulham Football Club. The West London side has made a string of high-profile signings this summer after their exciting promotion to the top flight via…
ITALY’S ONLINE GAMBLING MARKET SHAKES OFF WORLD CUP HANGOVER
Italy’s regulated sports betting market suffered only a slight dip in August following two months of World Cup-boosted wagering. Figures published by Italian gaming affiliate Agimeg show August’s combined retail and online sports betting revenue hitting €111.4m, a 34.4% improvement over the…
BETHARD LINKS UP WITH RESPONSIBLE GAMING EXPERT MAGNUS RYDEVING
Bethard.com has announced Magnus Rydeving, one of Sweden’s most influential experts in gaming and gaming responsibilities, as its latest acquisition. Rydeving is currently running Spelnykter.se, where he lectures and educates about issues related to gambling addiction, as well as coaching people with gambling problems…
SBC’S ON THE BALL – LA LIGA CONTINUES QUEST FOR US EXPANSION
After a frantic start to the club season, we head into an international break for the inaugural round of fixtures from the much-maligned UEFA Nations League. This edition of On The Ball looks at potential rule changes to the Premier…
50 CEOS & 120 DIRECTORS CONFIRMED TO SPEAK AT #BOSWEEK
A strong line-up of 50 CEOs will be sharing their expertise at this month’s Betting on Sports Week on a final agenda that boasts over 120-director level speakers and over 250 speakers across the week. The event, which is taking…
SPORTSHERO TEAMS UP WITH SPAIN’S LALIGA IN A LANDMARK DEAL
SportsHero commences its exclusive LaLiga partnership in the 2018/19 season and has an option to extend the partnership into the 2019/20 season. The partnership is a major coup for SportsHero that is expected to generate rapid user base growth inthe Indonesian market where football is the country’s most popular sport with millions of passionatefans. The partnership sees LaLiga, home to some of the most successful football clubs in the world as well assome of sports’ most famous faces, give SportsHero users access to money-can’t-buy products andexperiences. The prizes and experiences will be available at the SportsHero e-store exclusively for theapps’ users predicting the outcomes of LaLiga matches. LaLiga has developed a reputation for innovation and has decided to align with SportsHero, an equallyinnovative partner in Indonesia which is one of the league’s key strategic markets in Asia Pacific. LaLiga Head of Global Partnerships & Marketing, Gregory Bolle said, “Indonesia is a major focus forLaLiga as we continue to disrupt the way our fans connect with the game they love by usingtechnology to drive engagement. The agreement with SportsHero is a huge win for Indonesian soccerfans who are some of the most passionate and loyal we’ve seen globally. It is also an importantachievement for LaLiga as we continue to focus on building our fan base and reach in this market.” SportsHero CEO Tom Lapping said, “LaLiga is one of the most-followed football leagues in the worldand the global reach the league has makes this partnership the most significant for SportsHero sinceour launch.” “The deal is a major win for the millions of passionate football fans in Indonesia who can now get closerthan ever to the on-field action and will enable the SportsHero business to quickly ramp upmomentum just two months after we launched into the Indonesian market.” The partnership provides a host of money-can’t-buy prizes being made available for SportsHero users,including VIP tickets to watch LaLiga games in Spain with a private stadium tour, access to teamtraining sessions, as well as a host of other branded and signed LaLiga merchandise. SportsHero willalso run monthly LaLiga competitions for users to win the coveted LaLiga Hero of the Month andGolden Boot awards. LaLiga has also agreed to promote SportsHero on its official Facebook page geo-targeted to its 3.19million active followers in Indonesia across an agreed number of posts per season and via editorial onthe LaLiga website. Additionally, SportsHero has secured full partnership support and rights to LaLiga’sintellectual property. Targeting passionate sports fans with…
SBC SPONSORSHIP FORUM DRIVES BETWAY’S DEPORTIVO ALAVÉS DEAL
La Liga’s Deportivo Alavés has thanked SBC for its assistance after securing a two-year front-of-shirt sponsorship deal with Betway. The club’s Deputy General Manager Mikel Bárcena welcomed SBC Founder and CEO Rasmus Sojmark to the Basque country to say thank you for facilitating an introduction to the operator at…
BETTING SITES DOMINATE THE NEW SEASON OF THE SPANISH FOOTBALL LEAGUE
On one hand, a new intelligence group from the Spanish league is responsible for analyzing and trying to prevent betting schemes with match-fixing. On the other hand, the entity that organizes the two main football divisions of the country is…