Erin-Marie Gallagher<\/p>\n
TOTO<\/strong>, the Netherlands lottery sportsbook brand, has secured a sponsorship agreement with four football clubs in the Women\u2019s Eredivisie.<\/p>\n PSV, ADO Den Haag, sc Heerenveen<\/strong>\u00a0and\u00a0FC Twente<\/strong>\u00a0have all signed a three-year agreement with the sportsbook brand. This latest agreement, according to TOTO, elevates the brand\u2019s support for Dutch football.<\/p>\n Commenting on the new partnership,\u00a0Arno de Jong<\/strong>, Chief Marketing Officer at TOTO, explained: \u201cFor TOTO the four partnerships are a logical step. Women\u2019s football is undergoing a major development. This also applies to the Women\u2019s Eredivisie. The ambitions are great.<\/p>\n \u201cWith the sponsorship of four football clubs from the Women\u2019s Eredivisie, namely sc Heerenveen, ADO Den Haag, FC Twente and PSV, we are contributing to the great ambitions. And we are deepening the cooperation with the relevant clubs.\u201d<\/p>\n Earlier this year, TOTO undertook a\u00a0spree of football partnerships, as the Dutch Eredivisie prepares for its October restart following the cancellation of season 2019\/2020.<\/p>\n Under lockdown, TOTO secured nine Eredivisie partnerships \u2013 becoming the official sleeve sponsor of Feyenoord, Sparta Rotterdam, Willem II, FC Utrecht, FC Groningen, ADO Den Haag, FC Twente and RKC Waalwijk.<\/p>\n At the time, Dutch news sources reported that Nederlandse Loterij will pay between \u20ac200,000-to-\u20ac300,000 for individual club sleeve sponsorships, offering financial relief for Eredivisie teams.<\/p>\n