{"id":413,"date":"2020-02-03T00:00:00","date_gmt":"2020-02-03T00:00:00","guid":{"rendered":"https:\/\/gbc.ng\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/"},"modified":"2020-02-03T00:00:00","modified_gmt":"2020-02-03T00:00:00","slug":"laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets","status":"publish","type":"post","link":"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/","title":{"rendered":"LALIGA EXPANDS IN SOUTH AFRICA WITH GAMBLING BRAND HOLLYWOODBETS"},"content":{"rendered":"<p>By\u00a0<strong>Iwo Bulski<\/strong><\/p>\n<p>It will grant Hollywoodbets visibility during broadcasts of LaLiga\u2019s via digital overlay technology. Match tickets will also be available for the betting brand to use in its upcoming marketing campaigns. The deal is further evidence of LaLiga\u2019s ongoing strategy international expansion strategy and builds on a presence it has held in South Africa since 2015.<\/p>\n<p>The country is seen as a key strategic market for the organisation and it has looked to support the development of its local football, working with 140 teams in the last year.<\/p>\n<p>LaLiga South Africa managing director,\u00a0<strong>Marcos Pelegr\u00edn<\/strong>, explained how the Hollywoodbets association will help develop this and the league\u2019s global presence further.<\/p>\n<p>\u201cStrategic partnerships like these help us to penetrate and expand across new markets. We want to keep growing in the South African market, as we endeavour to increase our fanbase and bring LaLiga even closer to our fans. Further, this partnership allows us to keep working on developing football in Mzansi [South Africa], as we have been doing in various community tournaments in places like Soweto, Port Elizabeth and Polokwane. This has been a shared driver for both brands to partner on, and it is also an important objective for Hollywoodbets,\u201d<\/p>\n<p>The league has already been active in expanding its global influence through sponsorship deals this month, having signed up Chinese mineral water brand Nongfu Spring.<\/p>\n<p>In addition, in December 2019 it signed a Japan-based sponsorship contract with commercial banking group Sony Bank, as well as an innovative association with Indian cricket star Rohit Sharma.<\/p>\n<p>Source: sportbusiness.com<\/p>\n<p class=\"author__bio\" itemprop=\"description\">\n<p class=\"comment-form-comment\"><label class=\"show-on-ie8\" for=\"comment\">Comment<\/label><br \/>\n<textarea aria-required=\"true\" cols=\"45\" id=\"comment\" name=\"comment\" placeholder=\"Message\" rows=\"8\"><\/textarea><\/p>\n<p class=\"comment-form-author\"><label class=\"show-on-ie8\" for=\"author\">Name<\/label><input aria-required=\"true\" id=\"author\" name=\"author\" placeholder=\"Name...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-email\"><label class=\"show-on-ie8\" for=\"name\">Email<\/label><input aria-required=\"true\" id=\"email\" name=\"email\" placeholder=\"Email...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-url\"><label class=\"show-on-ie8\" for=\"url\">Url<\/label><input id=\"url\" name=\"url\" placeholder=\"Website...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-cookies-consent\"><input id=\"wp-comment-cookies-consent\" name=\"wp-comment-cookies-consent\" type=\"checkbox\" value=\"yes\"\/> <label for=\"wp-comment-cookies-consent\">Save my name, email, and website in this browser for the next time I comment.<\/label><\/p>\n<p class=\"form-submit\"><input class=\"submit\" id=\"comment-submit\" name=\"submit\" type=\"submit\" value=\"Send\"\/> <input id=\"comment_post_ID\" name=\"comment_post_ID\" type=\"hidden\" value=\"12651\"\/> <input id=\"comment_parent\" name=\"comment_parent\" type=\"hidden\" value=\"0\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By\u00a0Iwo Bulski It will grant Hollywoodbets visibility during broadcasts of LaLiga\u2019s via digital overlay technology. Match tickets will also be available for the betting brand to use in its upcoming marketing campaigns. The deal is further evidence of LaLiga\u2019s ongoing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-413","post","type-post","status-publish","format-standard","hentry","category-africa","category-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LALIGA EXPANDS IN SOUTH AFRICA WITH GAMBLING BRAND HOLLYWOODBETS - GBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LALIGA EXPANDS IN SOUTH AFRICA WITH GAMBLING BRAND HOLLYWOODBETS - GBC\" \/>\n<meta property=\"og:description\" content=\"By\u00a0Iwo Bulski It will grant Hollywoodbets visibility during broadcasts of LaLiga\u2019s via digital overlay technology. Match tickets will also be available for the betting brand to use in its upcoming marketing campaigns. The deal is further evidence of LaLiga\u2019s ongoing...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/\" \/>\n<meta property=\"og:site_name\" content=\"GBC\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-03T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin_gbc.ng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_gbc.ng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/\"},\"author\":{\"name\":\"admin_gbc.ng\",\"@id\":\"https:\/\/gbc.ng\/#\/schema\/person\/70f771a1dbb0b49ece8306c9d2cf7939\"},\"headline\":\"LALIGA EXPANDS IN SOUTH AFRICA WITH GAMBLING BRAND HOLLYWOODBETS\",\"datePublished\":\"2020-02-03T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/\"},\"wordCount\":289,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/gbc.ng\/#organization\"},\"articleSection\":[\"Africa\",\"Sports\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/\",\"url\":\"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/\",\"name\":\"LALIGA EXPANDS IN SOUTH AFRICA WITH GAMBLING BRAND HOLLYWOODBETS - GBC\",\"isPartOf\":{\"@id\":\"https:\/\/gbc.ng\/#website\"},\"datePublished\":\"2020-02-03T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gbc.ng\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LALIGA EXPANDS IN SOUTH AFRICA WITH GAMBLING BRAND HOLLYWOODBETS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gbc.ng\/#website\",\"url\":\"https:\/\/gbc.ng\/\",\"name\":\"GBC\",\"description\":\"GBCommunity\",\"publisher\":{\"@id\":\"https:\/\/gbc.ng\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gbc.ng\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gbc.ng\/#organization\",\"name\":\"GBC\",\"url\":\"https:\/\/gbc.ng\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gbc.ng\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gbc.ng\/wp-content\/uploads\/2025\/04\/cropped-gaming-business-community.png\",\"contentUrl\":\"https:\/\/gbc.ng\/wp-content\/uploads\/2025\/04\/cropped-gaming-business-community.png\",\"width\":489,\"height\":340,\"caption\":\"GBC\"},\"image\":{\"@id\":\"https:\/\/gbc.ng\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/gbc.ng\/#\/schema\/person\/70f771a1dbb0b49ece8306c9d2cf7939\",\"name\":\"admin_gbc.ng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gbc.ng\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c99e4f09b50edb6ca65f3739d7bc1009b67f68098c25aa8c5f93b1f5f1bb38b0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c99e4f09b50edb6ca65f3739d7bc1009b67f68098c25aa8c5f93b1f5f1bb38b0?s=96&d=mm&r=g\",\"caption\":\"admin_gbc.ng\"},\"sameAs\":[\"https:\/\/gbc.ng\"],\"url\":\"https:\/\/gbc.ng\/index.php\/author\/admin_gbc-ng\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LALIGA EXPANDS IN SOUTH AFRICA WITH GAMBLING BRAND HOLLYWOODBETS - GBC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/","og_locale":"en_US","og_type":"article","og_title":"LALIGA EXPANDS IN SOUTH AFRICA WITH GAMBLING BRAND HOLLYWOODBETS - GBC","og_description":"By\u00a0Iwo Bulski It will grant Hollywoodbets visibility during broadcasts of LaLiga\u2019s via digital overlay technology. Match tickets will also be available for the betting brand to use in its upcoming marketing campaigns. The deal is further evidence of LaLiga\u2019s ongoing...","og_url":"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/","og_site_name":"GBC","article_published_time":"2020-02-03T00:00:00+00:00","author":"admin_gbc.ng","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_gbc.ng","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/#article","isPartOf":{"@id":"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/"},"author":{"name":"admin_gbc.ng","@id":"https:\/\/gbc.ng\/#\/schema\/person\/70f771a1dbb0b49ece8306c9d2cf7939"},"headline":"LALIGA EXPANDS IN SOUTH AFRICA WITH GAMBLING BRAND HOLLYWOODBETS","datePublished":"2020-02-03T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/"},"wordCount":289,"commentCount":0,"publisher":{"@id":"https:\/\/gbc.ng\/#organization"},"articleSection":["Africa","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/","url":"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/","name":"LALIGA EXPANDS IN SOUTH AFRICA WITH GAMBLING BRAND HOLLYWOODBETS - GBC","isPartOf":{"@id":"https:\/\/gbc.ng\/#website"},"datePublished":"2020-02-03T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gbc.ng\/index.php\/laliga-expands-in-south-africa-with-gambling-brand-hollywoodbets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gbc.ng\/"},{"@type":"ListItem","position":2,"name":"LALIGA EXPANDS IN SOUTH AFRICA WITH GAMBLING BRAND HOLLYWOODBETS"}]},{"@type":"WebSite","@id":"https:\/\/gbc.ng\/#website","url":"https:\/\/gbc.ng\/","name":"GBC","description":"GBCommunity","publisher":{"@id":"https:\/\/gbc.ng\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gbc.ng\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gbc.ng\/#organization","name":"GBC","url":"https:\/\/gbc.ng\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gbc.ng\/#\/schema\/logo\/image\/","url":"https:\/\/gbc.ng\/wp-content\/uploads\/2025\/04\/cropped-gaming-business-community.png","contentUrl":"https:\/\/gbc.ng\/wp-content\/uploads\/2025\/04\/cropped-gaming-business-community.png","width":489,"height":340,"caption":"GBC"},"image":{"@id":"https:\/\/gbc.ng\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/gbc.ng\/#\/schema\/person\/70f771a1dbb0b49ece8306c9d2cf7939","name":"admin_gbc.ng","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gbc.ng\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c99e4f09b50edb6ca65f3739d7bc1009b67f68098c25aa8c5f93b1f5f1bb38b0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c99e4f09b50edb6ca65f3739d7bc1009b67f68098c25aa8c5f93b1f5f1bb38b0?s=96&d=mm&r=g","caption":"admin_gbc.ng"},"sameAs":["https:\/\/gbc.ng"],"url":"https:\/\/gbc.ng\/index.php\/author\/admin_gbc-ng\/"}]}},"_links":{"self":[{"href":"https:\/\/gbc.ng\/index.php\/wp-json\/wp\/v2\/posts\/413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbc.ng\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbc.ng\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbc.ng\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gbc.ng\/index.php\/wp-json\/wp\/v2\/comments?post=413"}],"version-history":[{"count":0,"href":"https:\/\/gbc.ng\/index.php\/wp-json\/wp\/v2\/posts\/413\/revisions"}],"wp:attachment":[{"href":"https:\/\/gbc.ng\/index.php\/wp-json\/wp\/v2\/media?parent=413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbc.ng\/index.php\/wp-json\/wp\/v2\/categories?post=413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbc.ng\/index.php\/wp-json\/wp\/v2\/tags?post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}