{"id":41,"date":"2018-08-17T00:00:00","date_gmt":"2018-08-17T00:00:00","guid":{"rendered":"https:\/\/gbc.ng\/betway-appoints-saatchi-saatchi-to-find-new-marketing-direction\/"},"modified":"2018-08-17T00:00:00","modified_gmt":"2018-08-17T00:00:00","slug":"betway-appoints-saatchi-saatchi-to-find-new-marketing-direction","status":"publish","type":"post","link":"https:\/\/gbc.ng\/index.php\/betway-appoints-saatchi-saatchi-to-find-new-marketing-direction\/","title":{"rendered":"BETWAY APPOINTS SAATCHI &#038; SAATCHI TO FIND \u2018NEW MARKETING DIRECTION\u2019"},"content":{"rendered":"<p><strong>Betway<\/strong>\u00a0has confirmed the appointment of <strong>Saatchi &amp; Saatchi London<\/strong>\u00a0as its new lead creative agency, as the online bookmaker finalizes its marketing restructure.<\/p>\n<p>Saatchi &amp; Saatchi, one of the highest profile international marketing agencies will work on Betway\u2019s multi-million \u00a3\/\u20ac Pan-European account, developing creative concepts for the UK, Ireland, Spain, Germany and Belgium as key target markets for the betting operator.<\/p>\n<p>Updating the market, Betway informs that its marketing team has started work with Saatchi &amp; Saatchi \u2018towards a major global campaign launch and regional roll out in 2019, supporting Betway\u2019s growth into new markets worldwide\u2019.<\/p>\n<p>At the start of 2018, new Betway CEO<strong>\u00a0<\/strong><strong>Anthony Werkman<\/strong>\u00a0called for a company-wide marketing agency restructure, seeking to refresh the bookmaker\u2019s creative and media planning direction.<\/p>\n<p><strong>Anthony Werkman, CEO, Betway<\/strong>\u00a0said: \u201cAs our industry and consumer behaviors change, sport remains a social currency around the world. We\u2019re excited to work with Saatchi &amp; Saatchi on exploring new creative ways to connect with today\u2019s consumers while developing the next phase of our business.<\/p>\n<p>Last March,\u00a0Werkman announced OMD UK as Betway\u2019s lead media planning and buying agency, handling its estimated \u00a330 million account.<\/p>\n<p><strong>Sam Hawkey, COO, Saatchi &amp; Saatchi<\/strong>, said: \u201cBetway is a business on a strong growth trajectory and we\u2019re delighted be to working with them on the brand\u2019s creative evolution both here in the U.K. and beyond. This ambition for their business and brand coupled with their appetite for great creative work means we can\u2019t wait to get stuck in!\u201d<\/p>\n<p class=\"author__bio\" itemprop=\"description\">\n<p class=\"comment-form-comment\"><label class=\"show-on-ie8\" for=\"comment\">Comment<\/label><br \/>\n<textarea aria-required=\"true\" cols=\"45\" id=\"comment\" name=\"comment\" placeholder=\"Message\" rows=\"8\"><\/textarea><\/p>\n<p class=\"comment-form-author\"><label class=\"show-on-ie8\" for=\"author\">Name<\/label><input aria-required=\"true\" id=\"author\" name=\"author\" placeholder=\"Name...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-email\"><label class=\"show-on-ie8\" for=\"name\">Email<\/label><input aria-required=\"true\" id=\"email\" name=\"email\" placeholder=\"Email...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-url\"><label class=\"show-on-ie8\" for=\"url\">Url<\/label><input id=\"url\" name=\"url\" placeholder=\"Website...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-cookies-consent\"><input id=\"wp-comment-cookies-consent\" name=\"wp-comment-cookies-consent\" type=\"checkbox\" value=\"yes\"\/> <label for=\"wp-comment-cookies-consent\">Save my name, email, and website in this browser for the next time I comment.<\/label><\/p>\n<p class=\"form-submit\"><input class=\"submit\" id=\"comment-submit\" name=\"submit\" type=\"submit\" value=\"Send\"\/> <input id=\"comment_post_ID\" name=\"comment_post_ID\" type=\"hidden\" value=\"1046\"\/> <input id=\"comment_parent\" name=\"comment_parent\" type=\"hidden\" value=\"0\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betway\u00a0has confirmed the appointment of Saatchi &amp; Saatchi London\u00a0as its new lead creative agency, as the online bookmaker finalizes its marketing restructure. Saatchi &amp; Saatchi, one of the highest profile international marketing agencies will work on Betway\u2019s multi-million \u00a3\/\u20ac Pan-European&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-41","post","type-post","status-publish","format-standard","hentry","category-europe","category-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BETWAY APPOINTS SAATCHI &amp; SAATCHI TO FIND \u2018NEW MARKETING DIRECTION\u2019 - GBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gbc.ng\/index.php\/betway-appoints-saatchi-saatchi-to-find-new-marketing-direction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BETWAY APPOINTS SAATCHI &amp; SAATCHI TO FIND \u2018NEW MARKETING DIRECTION\u2019 - GBC\" \/>\n<meta property=\"og:description\" content=\"Betway\u00a0has confirmed the appointment of Saatchi &amp; Saatchi London\u00a0as its new lead creative agency, as the online bookmaker finalizes its marketing restructure. 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