{"id":39,"date":"2018-08-16T00:00:00","date_gmt":"2018-08-16T00:00:00","guid":{"rendered":"https:\/\/gbc.ng\/la-liga-aims-to-become-indias-most-popular-football-league-with-new-facebook-partnership\/"},"modified":"2018-08-16T00:00:00","modified_gmt":"2018-08-16T00:00:00","slug":"la-liga-aims-to-become-indias-most-popular-football-league-with-new-facebook-partnership","status":"publish","type":"post","link":"https:\/\/gbc.ng\/index.php\/la-liga-aims-to-become-indias-most-popular-football-league-with-new-facebook-partnership\/","title":{"rendered":"LA LIGA AIMS TO BECOME INDIA\u2019S MOST POPULAR FOOTBALL LEAGUE WITH NEW FACEBOOK PARTNERSHIP"},"content":{"rendered":"<p><strong>La Liga<\/strong>\u00a0has chosen to partner with<strong>\u00a0<\/strong><strong>Facebook,<\/strong>\u00a0as Spain\u2019s top flight football league seeks to significantly expand its profile within the Indian sub-continent.<\/p>\n<p>Beginning this weekend, La Liga will stream all season 2018\/19 matches (total 380 matches) on Facebook\u2019s social media platform, making its content available to audiences in\u00a0<strong>India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan.<\/strong><\/p>\n<p>Facebook will replace Sony Entertainment as lead Indian sub-continent broadcaster of La Liga matches.\u00a0Sony is reported to have paid $32 million for its previous contract. As yet, La Liga and Facebook have chosen not to disclose partnership terms.<\/p>\n<p>Confirming the deal to Spanish media, La Liga\u2019s Digital Director Alfredo Bermejo declared that the league had secured the most comprehensive \u2018<strong>free-to-air\u2019 partnership with Facebook<\/strong>, \u201copening up a potential audience of + 270 million viewers\u201d.<\/p>\n<p>The partnership has caught the eye of tech and media analysts, who believe that Facebook may seek to further grow its presence within developing markets of Asia, South America and Africa, by acquiring sports media rights.<\/p>\n<p>The US social media giant\u2019s sports content strategy is being led by former\u00a0<strong>Eurosport Chief Executive Peter Hutton<\/strong>\u00a0who joined the company in March 2018.<\/p>\n<p class=\"author__bio\" itemprop=\"description\">\n<p class=\"comment-form-comment\"><label class=\"show-on-ie8\" for=\"comment\">Comment<\/label><br \/>\n<textarea aria-required=\"true\" cols=\"45\" id=\"comment\" name=\"comment\" placeholder=\"Message\" rows=\"8\"><\/textarea><\/p>\n<p class=\"comment-form-author\"><label class=\"show-on-ie8\" for=\"author\">Name<\/label><input aria-required=\"true\" id=\"author\" name=\"author\" placeholder=\"Name...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-email\"><label class=\"show-on-ie8\" for=\"name\">Email<\/label><input aria-required=\"true\" id=\"email\" name=\"email\" placeholder=\"Email...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-url\"><label class=\"show-on-ie8\" for=\"url\">Url<\/label><input id=\"url\" name=\"url\" placeholder=\"Website...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-cookies-consent\"><input id=\"wp-comment-cookies-consent\" name=\"wp-comment-cookies-consent\" type=\"checkbox\" value=\"yes\"\/> <label for=\"wp-comment-cookies-consent\">Save my name, email, and website in this browser for the next time I comment.<\/label><\/p>\n<p class=\"form-submit\"><input class=\"submit\" id=\"comment-submit\" name=\"submit\" type=\"submit\" value=\"Send\"\/> <input id=\"comment_post_ID\" name=\"comment_post_ID\" type=\"hidden\" value=\"1021\"\/> <input id=\"comment_parent\" name=\"comment_parent\" type=\"hidden\" value=\"0\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Liga\u00a0has chosen to partner with\u00a0Facebook,\u00a0as Spain\u2019s top flight football league seeks to significantly expand its profile within the Indian sub-continent. Beginning this weekend, La Liga will stream all season 2018\/19 matches (total 380 matches) on Facebook\u2019s social media platform,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","hentry","category-europe","category-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LA LIGA AIMS TO BECOME INDIA\u2019S MOST POPULAR FOOTBALL LEAGUE WITH NEW FACEBOOK PARTNERSHIP - GBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gbc.ng\/index.php\/la-liga-aims-to-become-indias-most-popular-football-league-with-new-facebook-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA LIGA AIMS TO BECOME INDIA\u2019S MOST POPULAR FOOTBALL LEAGUE WITH NEW FACEBOOK PARTNERSHIP - GBC\" \/>\n<meta property=\"og:description\" content=\"La Liga\u00a0has chosen to partner with\u00a0Facebook,\u00a0as Spain\u2019s top flight football league seeks to significantly expand its profile within the Indian sub-continent. 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