BetClic will broadcast the games of Cristiano Ronaldo at Juventus after having guaranteed the Italian League\u2019s online broadcast rights to the Portuguese market. In TV, SportTV guaranteed the rights of Serie A. The first will be already next weekend.<\/p>\n
Italian Serie A is the latest competition to join the ones that the bookmaker makes live streaming on its website to customers. The Spanish and the French leagues, for example, are other competitions whose matches will be broadcast live on the betting firm website.<\/p>\n
This in not something new for the company. BetClic has long been a connection between the transmission of the competitions and the increase in betting volume. The most obvious case is with the NBA. \u201cSince we started streaming the NBA games [2016] we felt there was a growth in the volume of betting,\u201d says Miguel Domingues. \u201cWe grew 62% from the moment we started streaming,\u201d he says.<\/p>\n
Football is the mode where the Portuguese bet more, representing more than half of the bets made on the platform, followed by the Spanish League. \u201cNow with Ronaldo in the Italian league we believe that this may rise from the current position (4\/5),\u201d admits Domingues.<\/p>\n
The broadcasts are not limited to football. Outside the national market is the NOS League (SportTV holds the rights), but the German League, Brasileirao, Turkish, Belgian or Dutch leagues are part of the Betclic grid, but also Wimbledon tennis matches, US Open or Roland Garros, snooker, handball \u2026 \u201cAll our games come from three suppliers that provide us with all kinds of streaming, from soccer to table tennis,\u201d says Domingues. Performa, MSM and IMG, with whom they have now negotiated the Italian League.<\/p>\n
In Portugal, of the five online bookmakers, only two (BetClic and Bet.pt) broadcast live games, but BetClic is the only one that has access to the Italian and Spanish leagues. Domingues does not anticipate a race of online betting firms for digital broadcasting rights, as happened with the television rights of the National League that led to a fierce dispute between NOS and Meo \/ Altice around the television rights of the three major national championships.<\/p>\n
\u201cAmong online bookmakers I find it very difficult to do so, because the exclusivity has high costs. What we want is to provide a complementary service to customers, our business is not the transmission of games in streaming,\u201d says the communication and brand manager of BetClic, while recognizing that the market is evolving into the mobile and with this decision the betting operators also wanted to follow the market.<\/p>\n
In the case of BetClic, to watch the games it is necessary to be a registered client, of legal age and open an account with an initial deposit of 10 euros \u201cthat you can spend on betting,\u201d says Domingues. It is not necessary to make obligatory reinforcements, being able to watch the games until with zero credit in the account \u201cwhenever in the last 24 hours the client has placed a bet.\u201d On average, a BetClic customer bets 1.10 euros.<\/p>\n
Horse races and eSports are modalities that can be added to the BetClic offer, if the company receives the nod from the regulator, ERSI.<\/p>\n
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