{"id":363,"date":"2019-10-31T00:00:00","date_gmt":"2019-10-31T00:00:00","guid":{"rendered":"https:\/\/gbc.ng\/belgium-football-demands-that-bgc-clarify-its-terms-on-betting-advertising\/"},"modified":"2019-10-31T00:00:00","modified_gmt":"2019-10-31T00:00:00","slug":"belgium-football-demands-that-bgc-clarify-its-terms-on-betting-advertising","status":"publish","type":"post","link":"https:\/\/gbc.ng\/index.php\/belgium-football-demands-that-bgc-clarify-its-terms-on-betting-advertising\/","title":{"rendered":"BELGIUM FOOTBALL DEMANDS THAT BGC CLARIFY ITS TERMS ON BETTING ADVERTISING"},"content":{"rendered":"<p>Belgian Juliper Pro League football club\u00a0<strong>KAA Gent<\/strong>\u00a0has urged the\u00a0<strong>Belgium Gambling Commission (BGC)<\/strong>\u00a0to clarify its advertising conditions related to football marketing conducted on behalf of betting firms.<\/p>\n<p>The BGC has launched an investigation of KAA Gent for distributing a promotional email by partner Napoleon Games, which featured a prize titled \u2013 \u2018<em><strong>Experience a day with the Buffalos<\/strong><\/em>\u2019 (KAA\u2019s club nickname).<\/p>\n<p>Prize terms saw KAA Gent promote to its fanbase the chance to spend a day training with club\u2019s first-team players. In order to qualify for the competition, KAA Gent fans would have to wager just \u20ac1 on Napoleon Games verticals.<\/p>\n<p>The BGC has flagged the promotion, stating that KAA Gent had breached conditions of Belgium\u2019s recently installed Royal Decree (July 2019) which sanctioned strict betting advertising conditions on Belgium media operators.<\/p>\n<p>CD&amp;V Justice Minister\u00a0<strong>Koen Geens<\/strong>, author of the Royal Decree, has since chastised KAA Gent marketing for \u2018clear violations\u2019 in the messaging of Napoleon Games promotion, stating that the football club had failed to meet its social responsibility concerns.<\/p>\n<p>\u201cGamble in moderation!\u00a0Must stand.\u00a0\u201cOffering bonuses involve various dangers for the gambler.\u00a0For example, new players can be encouraged to start gambling or existing players to start gambling again,\u201d Geens told Belgian media outlets.<\/p>\n<p>He underlined that KAA Gent\u2019s marketing breach would be utilised as an example of further advertising measures needed when the Belgian ministers review the Royal Decree.<\/p>\n<p>Napoleon Games Chief Executive\u00a0<strong>Tom De Clercq<\/strong>\u00a0responded to Geens\u2019 criticism, stating that the operators marketing department and KAA Gent had developed the prize campaign in-line with the Royal Decree\u2019s advertising standards.<\/p>\n<p>He maintains that all requirements had been met with regards to audience targeting and that football club had fulfilled its gambling responsibility checks.<\/p>\n<p class=\"author__bio\" itemprop=\"description\">\n<p class=\"comment-form-comment\"><label class=\"show-on-ie8\" for=\"comment\">Comment<\/label><br \/>\n<textarea aria-required=\"true\" cols=\"45\" id=\"comment\" name=\"comment\" placeholder=\"Message\" rows=\"8\"><\/textarea><\/p>\n<p class=\"comment-form-author\"><label class=\"show-on-ie8\" for=\"author\">Name<\/label><input aria-required=\"true\" id=\"author\" name=\"author\" placeholder=\"Name...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-email\"><label class=\"show-on-ie8\" for=\"name\">Email<\/label><input aria-required=\"true\" id=\"email\" name=\"email\" placeholder=\"Email...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-url\"><label class=\"show-on-ie8\" for=\"url\">Url<\/label><input id=\"url\" name=\"url\" placeholder=\"Website...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-cookies-consent\"><input id=\"wp-comment-cookies-consent\" name=\"wp-comment-cookies-consent\" type=\"checkbox\" value=\"yes\"\/> <label for=\"wp-comment-cookies-consent\">Save my name, email, and website in this browser for the next time I comment.<\/label><\/p>\n<p class=\"form-submit\"><input class=\"submit\" id=\"comment-submit\" name=\"submit\" type=\"submit\" value=\"Send\"\/> <input id=\"comment_post_ID\" name=\"comment_post_ID\" type=\"hidden\" value=\"9194\"\/> <input id=\"comment_parent\" name=\"comment_parent\" type=\"hidden\" value=\"0\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Belgian Juliper Pro League football club\u00a0KAA Gent\u00a0has urged the\u00a0Belgium Gambling Commission (BGC)\u00a0to clarify its advertising conditions related to football marketing conducted on behalf of betting firms. The BGC has launched an investigation of KAA Gent for distributing a promotional email&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-363","post","type-post","status-publish","format-standard","hentry","category-europe","category-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BELGIUM FOOTBALL DEMANDS THAT BGC CLARIFY ITS TERMS ON BETTING ADVERTISING - GBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gbc.ng\/index.php\/belgium-football-demands-that-bgc-clarify-its-terms-on-betting-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BELGIUM FOOTBALL DEMANDS THAT BGC CLARIFY ITS TERMS ON BETTING ADVERTISING - GBC\" \/>\n<meta property=\"og:description\" content=\"Belgian Juliper Pro League football club\u00a0KAA Gent\u00a0has urged the\u00a0Belgium Gambling Commission (BGC)\u00a0to clarify its advertising conditions related to football marketing conducted on behalf of betting firms. 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