{"id":294,"date":"2019-08-07T00:00:00","date_gmt":"2019-08-07T00:00:00","guid":{"rendered":"https:\/\/gbc.ng\/football-kick-off-sees-paddy-power-debut-pitch-invader-magazine\/"},"modified":"2019-08-07T00:00:00","modified_gmt":"2019-08-07T00:00:00","slug":"football-kick-off-sees-paddy-power-debut-pitch-invader-magazine","status":"publish","type":"post","link":"https:\/\/gbc.ng\/index.php\/football-kick-off-sees-paddy-power-debut-pitch-invader-magazine\/","title":{"rendered":"FOOTBALL KICK-OFF SEES PADDY POWER DEBUT \u2018PITCH INVADER\u2019 MAGAZINE"},"content":{"rendered":"<p>Seeking to engage football matchday audiences,\u00a0<strong>Paddy Power<\/strong>marketing has revealed that it plans to launch \u2018<strong>Pitch Invader\u2019,<\/strong>\u00a0the bookmaker\u2019s free football magazine, ahead of this weekend\u2019s start of English Premier League season ( Friday 9 August).<\/p>\n<p>Working in collaboration with UK publishing group\u00a0<strong>Reach Plc,<\/strong>\u00a0Paddy Power is set to circulate 1.2 million free copies of Pitch Invader, across English football grounds.<\/p>\n<p>The 48-page magazine, which will be further made available across Paddy Power betting shops this August, will feature a different football figurehead on its cover dependent on the location of distribution.<\/p>\n<p>Pitch Invader cover stars include Wolves and Republic of Ireland manager\u00a0<strong>Mick McCarthy<\/strong>, former Manchester United captain\u00a0<strong>Paul Ince<\/strong>\u00a0and former Arsenal and France World Cup winner\u00a0<strong>Emmanuel Petit.<\/strong><\/p>\n<p>Paddy Power marketing has confirmed that at present the bookmaker only holds plans to launch one football magazine title this season which will support its ongoing high impact \u2018Save our Shirt\u2019 football club campaign which hit national headlines this summer.<\/p>\n<p>Becoming \u2018Principal Partner\u2019 of Huddersfield FC, Paddy Power would forgo its spot at the front of the Championship football club\u2019s shirt, launching its Save our Shirt\u2019 campaign, urging football to drop betting as a sponsor.<\/p>\n<p>Paddy Power has since added\u00a0<strong>Motherwell,<\/strong>\u00a0<strong>Newport County, Southend United<\/strong>\u00a0and\u00a0<strong>Macclesfield Town<\/strong>\u00a0to its \u201c<em>unsponsoring\u201d<\/em>\u00a0football mandate, with the bookmaker further launching new viral campaigns (see below) promoting its betting responsibility initiatives.<\/p>\n<p>\u00a0<\/p>\n<p class=\"author__bio\" itemprop=\"description\">\n<p class=\"comment-form-comment\"><label class=\"show-on-ie8\" for=\"comment\">Comment<\/label><br \/>\n<textarea aria-required=\"true\" cols=\"45\" id=\"comment\" name=\"comment\" placeholder=\"Message\" rows=\"8\"><\/textarea><\/p>\n<p class=\"comment-form-author\"><label class=\"show-on-ie8\" for=\"author\">Name<\/label><input aria-required=\"true\" id=\"author\" name=\"author\" placeholder=\"Name...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-email\"><label class=\"show-on-ie8\" for=\"name\">Email<\/label><input aria-required=\"true\" id=\"email\" name=\"email\" placeholder=\"Email...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-url\"><label class=\"show-on-ie8\" for=\"url\">Url<\/label><input id=\"url\" name=\"url\" placeholder=\"Website...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-cookies-consent\"><input id=\"wp-comment-cookies-consent\" name=\"wp-comment-cookies-consent\" type=\"checkbox\" value=\"yes\"\/> <label for=\"wp-comment-cookies-consent\">Save my name, email, and website in this browser for the next time I comment.<\/label><\/p>\n<p class=\"form-submit\"><input class=\"submit\" id=\"comment-submit\" name=\"submit\" type=\"submit\" value=\"Send\"\/> <input id=\"comment_post_ID\" name=\"comment_post_ID\" type=\"hidden\" value=\"6539\"\/> <input id=\"comment_parent\" name=\"comment_parent\" type=\"hidden\" value=\"0\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seeking to engage football matchday audiences,\u00a0Paddy Powermarketing has revealed that it plans to launch \u2018Pitch Invader\u2019,\u00a0the bookmaker\u2019s free football magazine, ahead of this weekend\u2019s start of English Premier League season ( Friday 9 August). Working in collaboration with UK publishing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-294","post","type-post","status-publish","format-standard","hentry","category-europe","category-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FOOTBALL KICK-OFF SEES PADDY POWER DEBUT \u2018PITCH INVADER\u2019 MAGAZINE - GBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gbc.ng\/index.php\/football-kick-off-sees-paddy-power-debut-pitch-invader-magazine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FOOTBALL KICK-OFF SEES PADDY POWER DEBUT \u2018PITCH INVADER\u2019 MAGAZINE - GBC\" \/>\n<meta property=\"og:description\" content=\"Seeking to engage football matchday audiences,\u00a0Paddy Powermarketing has revealed that it plans to launch \u2018Pitch Invader\u2019,\u00a0the bookmaker\u2019s free football magazine, ahead of this weekend\u2019s start of English Premier League season ( Friday 9 August). 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