{"id":172,"date":"2019-01-17T00:00:00","date_gmt":"2019-01-17T00:00:00","guid":{"rendered":"https:\/\/gbc.ng\/sportradar-launch-b2b-marketing-services-for-bookmakers\/"},"modified":"2019-01-17T00:00:00","modified_gmt":"2019-01-17T00:00:00","slug":"sportradar-launch-b2b-marketing-services-for-bookmakers","status":"publish","type":"post","link":"https:\/\/gbc.ng\/index.php\/sportradar-launch-b2b-marketing-services-for-bookmakers\/","title":{"rendered":"SPORTRADAR LAUNCH B2B MARKETING SERVICES FOR BOOKMAKERS"},"content":{"rendered":"<p>Sports data specialists<strong>Sportradar<\/strong>\u00a0are branching out into providing B2B marketing services for betting operators.<\/p>\n<p>On Wednesday, Sportradar announced the debut of its new\u00a0<strong>ad:s<\/strong>\u00a0platform, which aims to provide sports betting operators with a \u201cfull-service marketing offer.\u201d The new service will be headed up by betting and media sector veteran\u00a0<strong>Rainer Geier<\/strong>, and will operate as part of Sportradar\u2019s Sports Media Strategy under managing director\u00a0<strong>Felix Geyr<\/strong>.<\/p>\n<p>The company says ad:s will offer \u201csophisticated and data-driven marketing solutions\u201d that will enable bookmakers to stand out from the increasingly crowded betting herd. These solutions will include \u201csponsorship consulting, SEO and SEA marketing, UI\/UX consulting, digital traffic networks, programmatic advertising, pop-under ad networks, ad products and affiliate marketing.\u201d<\/p>\n<p>The ad:s service will also be \u201cembedded across Sportradar\u2019s media products,\u201d thereby allowing clients to \u201cfurther target desirable customers for bookmakers.\u201d Geyr, who called ad:s \u201ca natural and necessary evolution of our global sports betting business,\u201d said he saw ad:s having its greatest impact in digital \u201cpre-game, in-game and post-game opportunities.\u201d<\/p>\n<p>Sportradar says its new marketing division came about \u201cin response to the strong demand and interest from the betting industry.\u201d But ad:s will also partner with \u201cnon-betting related brands that are looking for exposure into the sports enthusiast market.\u201d<\/p>\n<p>Sportradar made its name providing sports data intelligence to over 1,000 companies around the globe, including many betting outfits. The company\u2019s ties to\u00a0<strong>US gambling operators<\/strong>\u00a0and\u00a0<strong>sports leagues<\/strong>\u00a0have surged following last year\u2019s US Supreme Court ruling overturning the federal betting prohibition.<\/p>\n<p>Sportradar uses its data collection capacity to spot threats to match integrity, and the company recently<strong>pushed back<\/strong>\u00a0against an Independent Review of Integrity in Tennis report that recommended discontinuing data sales to reduce the scourge of manipulation that has plagued the sport. Sportradar claimed that doing so would bring \u201cfurther risk to the integrity of the game, with potentially irreversible consequences.\u201d<\/p>\n<p>\u00a0<\/p>\n<p class=\"author__bio\" itemprop=\"description\">\n<p class=\"comment-form-comment\"><label class=\"show-on-ie8\" for=\"comment\">Comment<\/label><br \/>\n<textarea aria-required=\"true\" cols=\"45\" id=\"comment\" name=\"comment\" placeholder=\"Message\" rows=\"8\"><\/textarea><\/p>\n<p class=\"comment-form-author\"><label class=\"show-on-ie8\" for=\"author\">Name<\/label><input aria-required=\"true\" id=\"author\" name=\"author\" placeholder=\"Name...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-email\"><label class=\"show-on-ie8\" for=\"name\">Email<\/label><input aria-required=\"true\" id=\"email\" name=\"email\" placeholder=\"Email...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-url\"><label class=\"show-on-ie8\" for=\"url\">Url<\/label><input id=\"url\" name=\"url\" placeholder=\"Website...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-cookies-consent\"><input id=\"wp-comment-cookies-consent\" name=\"wp-comment-cookies-consent\" type=\"checkbox\" value=\"yes\"\/><label for=\"wp-comment-cookies-consent\">Save my name, email, and website in this browser for the next time I comment.<\/label><\/p>\n<p class=\"form-submit\"><input class=\"submit\" id=\"comment-submit\" name=\"submit\" type=\"submit\" value=\"Send\"\/> <input id=\"comment_post_ID\" name=\"comment_post_ID\" type=\"hidden\" value=\"2792\"\/> <input id=\"comment_parent\" name=\"comment_parent\" type=\"hidden\" value=\"0\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sports data specialistsSportradar\u00a0are branching out into providing B2B marketing services for betting operators. On Wednesday, Sportradar announced the debut of its new\u00a0ad:s\u00a0platform, which aims to provide sports betting operators with a \u201cfull-service marketing offer.\u201d The new service will be headed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry","category-europe","category-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SPORTRADAR LAUNCH B2B MARKETING SERVICES FOR BOOKMAKERS - GBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gbc.ng\/index.php\/sportradar-launch-b2b-marketing-services-for-bookmakers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPORTRADAR LAUNCH B2B MARKETING SERVICES FOR BOOKMAKERS - GBC\" \/>\n<meta property=\"og:description\" content=\"Sports data specialistsSportradar\u00a0are branching out into providing B2B marketing services for betting operators. 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