{"id":141,"date":"2018-12-19T00:00:00","date_gmt":"2018-12-19T00:00:00","guid":{"rendered":"https:\/\/gbc.ng\/share-global-sports-expert-jaap-kalma-to-drive-sbcs-betting-on-sports-america\/"},"modified":"2018-12-19T00:00:00","modified_gmt":"2018-12-19T00:00:00","slug":"share-global-sports-expert-jaap-kalma-to-drive-sbcs-betting-on-sports-america","status":"publish","type":"post","link":"https:\/\/gbc.ng\/index.php\/share-global-sports-expert-jaap-kalma-to-drive-sbcs-betting-on-sports-america\/","title":{"rendered":"SHARE GLOBAL SPORTS EXPERT JAAP KALMA TO DRIVE SBC\u00b4S BETTING ON SPORTS AMERICA"},"content":{"rendered":"<p><em>(New York).- SBC (Sports Betting Community) has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America event in New Jersey\/New York on 23-25 April.<\/em><\/p>\n<p>Jaap Kalma previously held senior executive roles at Ferrari and seven times European Champions AC Milan and will be working with SBC on its Betting on Sports America and Betting on Football (19-22 March) events early next year.<\/p>\n<p>Betting on Sports America is the largest dedicated sports betting conference and exhibition in the US and covers an extensive range of topics including operations, regulation, sponsorship, marketing, products, affiliation, integrity, lotteries, tribal gaming and of course sports.<\/p>\n<p><strong>SBC CEO Rasmus Sojmark<\/strong>\u00a0commented:\u00a0<em>\u201cIt\u2019s a massive coup for us to get someone of Jaap Kalma\u2019s stature to strengthen our competencies on the sports side and help with our visibility among the sports sector. We\u2019ve worked with Jaap before, creating the Sponsorship Forum events together, so we know what qualities he is bringing to the team working on this project.\u201d<\/em><\/p>\n<p><strong>Jaap Kalma<\/strong>\u00a0added:\u00a0<em>\u201cI\u2019ve thoroughly enjoyed working with the SBC team over the last year, so the opportunity to work even more closely with them on their Betting on Sports America\u00a0 event was an exciting prospect. From my time at AC Milan, I know that sports betting offers so many opportunities to sports leagues and teams and my aim is to educate the sector on the possibilities.\u201d<\/em><\/p>\n<p>Previously Kalma was Chief Commercial Officer at AC Milan, the second most successful club in European Club history (behind only Spanish giants Real Madrid), where he carried responsibility for marketing, commercial revenues, and global development for the Italian soccer team. Before that he was Global Brand Director at luxury sports car manufacturer and Formula One team Ferrari.<\/p>\n<p>In addition to Kalma\u2019s global experience in the sports industry, he also spent six years at college and graduate school in the USA coming away with an MBA from Stanford University.<\/p>\n<p>Kalma will take up the role of Interim Business Development Director to oversee the SBC Sponsorship Forum ahead of the Betting on Football conference at Stamford Bridge as well as influencing the sports marketing and sponsorship content at the following month\u2019s Betting on Sports America conference, which is being held at Meadowlands Exposition Center in New Jersey.<\/p>\n<p class=\"author__bio\" itemprop=\"description\">\n<p class=\"comment-form-comment\"><label class=\"show-on-ie8\" for=\"comment\">Comment<\/label><br \/>\n<textarea aria-required=\"true\" cols=\"45\" id=\"comment\" name=\"comment\" placeholder=\"Message\" rows=\"8\"><\/textarea><\/p>\n<p class=\"comment-form-author\"><label class=\"show-on-ie8\" for=\"author\">Name<\/label><input aria-required=\"true\" id=\"author\" name=\"author\" placeholder=\"Name...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-email\"><label class=\"show-on-ie8\" for=\"name\">Email<\/label><input aria-required=\"true\" id=\"email\" name=\"email\" placeholder=\"Email...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-url\"><label class=\"show-on-ie8\" for=\"url\">Url<\/label><input id=\"url\" name=\"url\" placeholder=\"Website...\" size=\"30\" type=\"text\" value=\"\"\/><\/p>\n<p class=\"comment-form-cookies-consent\"><input id=\"wp-comment-cookies-consent\" name=\"wp-comment-cookies-consent\" type=\"checkbox\" value=\"yes\"\/> <label for=\"wp-comment-cookies-consent\">Save my name, email, and website in this browser for the next time I comment.<\/label><\/p>\n<p class=\"form-submit\"><input class=\"submit\" id=\"comment-submit\" name=\"submit\" type=\"submit\" value=\"Send\"\/> <input id=\"comment_post_ID\" name=\"comment_post_ID\" type=\"hidden\" value=\"2484\"\/> <input id=\"comment_parent\" name=\"comment_parent\" type=\"hidden\" value=\"0\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(New York).- SBC (Sports Betting Community) has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America event in New Jersey\/New York on 23-25 April. Jaap Kalma previously held senior executive&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,8,3],"tags":[],"class_list":["post-141","post","type-post","status-publish","format-standard","hentry","category-america","category-event","category-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SHARE GLOBAL SPORTS EXPERT JAAP KALMA TO DRIVE SBC\u00b4S BETTING ON SPORTS AMERICA - GBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gbc.ng\/index.php\/share-global-sports-expert-jaap-kalma-to-drive-sbcs-betting-on-sports-america\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SHARE GLOBAL SPORTS EXPERT JAAP KALMA TO DRIVE SBC\u00b4S BETTING ON SPORTS AMERICA - GBC\" \/>\n<meta property=\"og:description\" content=\"(New York).- SBC (Sports Betting Community) has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America event in New Jersey\/New York on 23-25 April. 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