{"id":121,"date":"2018-11-19T00:00:00","date_gmt":"2018-11-19T00:00:00","guid":{"rendered":"https:\/\/gbc.ng\/better-collective-responsible-gaming-is-nothing-without-transparency\/"},"modified":"2018-11-19T00:00:00","modified_gmt":"2018-11-19T00:00:00","slug":"better-collective-responsible-gaming-is-nothing-without-transparency","status":"publish","type":"post","link":"https:\/\/gbc.ng\/index.php\/better-collective-responsible-gaming-is-nothing-without-transparency\/","title":{"rendered":"BETTER COLLECTIVE: RESPONSIBLE GAMING IS NOTHING WITHOUT TRANSPARENCY"},"content":{"rendered":"

Philipp Lach<\/em><\/strong>, director of group brand sites for\u00a0Better<\/strong>\u00a0Collective<\/strong>, talks to\u00a0CasinoBeats<\/strong>about responsible gambling \u2013 and the importance of fairness and transparency<\/em><\/p>\n

CB: How can being transparent and fair help both the casino players and be good for business?<\/strong><\/p>\n

PL: \u201cIt all depends on who you ask. If you\u2019re just out for a quick buck, then it doesn\u2019t help. It\u2019s important that we focus on the long-term benefits for both parties.<\/p>\n

\u201cBeing fair and transparent towards players will result in happier customers and a higher probability for long-term satisfaction. Transparency and fairness will also add trustworthiness among the players and will in turn help you build a solid reputation.\u201d<\/p>\n

\u201cINFORM THE PLAYERS THEY\u2019RE NOT PRIMARILY IN IT FOR BIG MONEY BUT FOR ENTERTAINMENT<\/em>\u00a0AND TO TREAT IT THE SAME AS ANOTHER ENJOYABLE EXPERIENCE<\/strong><\/em>.\u201d<\/em><\/p>\n

How can the casino industry improve on fighting gambling addiction?<\/strong><\/p>\n

\u201cThere\u2019s a large number of things the industry can do to help protect players. One approach is to market casino as a form of entertainment. Inform the players that they\u2019re not primarily in it for the big money but for the entertainment and to treat it the same as another enjoyable experience, such as watching their favourite television programme or going out with friends.<\/p>\n

\u201cWe\u2019ve already come a long way, with technology helping operators to recognise the signs of those players potentially heading into the danger zone. But there\u2019s always room for
\n improvement as technology and research into problem gambling continue to progress. From an affiliate point of view, we constantly remind players about the possible risks by using education to help them understand the potential dangers.\u201d<\/p>\n

What can casino affiliates do more for responsible gambling?<\/strong><\/p>\n

\u201cAs an affiliate, we are constantly looking to both protect players and ensure that we are 100 per cent compliant. Whether it\u2019s promoting bonuses or offering sign-up matches, it\u2019s
\n important that was do everything in our power to protect.<\/p>\n

\u201cBut it also helps us to be more transparent for the players. Affiliates are generally the first resource a potential gambler meets, so it\u2019s important that we offer them a safe and enjoyable environment.\u201d<\/p>\n

In terms of that \u2018safe and enjoyable\u2019 environment, what would a perfect casino look like to you?<\/strong><\/p>\n

\u201cThe perfect casino ensures every player feels like they are VIP, regardless of whether they
\n are a high-roller looking for high volatility slots or a low stakes player who prefers the
\n entertainment side of a night at the casino.<\/p>\n

\u201cIt\u2019s all about giving the same quality experience such as offering a more personalised experience that is tailored to suit the wants and needs of a player.\u201d<\/p>\n

Where will the casino industry be in 10 years \u2013 how will player protection differ?<\/strong><\/p>\n

\u201cThe casino industry will continue to grow. The technology is going to be even more advance to make it even more entertaining, but perhaps more importantly advances in technology will allow affiliates, suppliers and operators alike to protect players.<\/p>\n

\u201cInnovative technologies, software and artificial intelligence will help the industry keep players safer than ever.<\/p>\n

\u201cSo, in the shorter term, the whole casino industry will be more fair, more transparent and more entertaining.<\/p>\n

Philipp Lach<\/em><\/strong>\u00a0has been with\u00a0Better<\/strong>\u00a0Collective<\/strong>\u00a0since 2011. He previously oversaw Better Collective\u2019s activities on the DACH markets, as well as its optimisation department. Recently he was appointed director of group brand sites, focusing on\u00a0achieving growth<\/strong>\u00a0in brand awareness and visibility of the company\u2019s biggest websites.<\/em><\/p>\n

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