Martyn Elliott

Ulrik Bengtsson (William Hill), Anthony Werkman (Betway) and Paris Smith (Pinnacle) are among the operator CEOs set to share valuable insights on the future of the industry at Betting on Sports Europe 2020.

Overcoming the regulatory, reputational and operational challenges faced by the European sports betting sector is the central theme of this year’s conference, which takes place at Stamford Bridge, London on 2-4 June 2020.

More than 200 acclaimed speakers will take part in the event, with experts from GVC Group, Kindred, Sky Betting & Gaming, BetVictor, STS, Liga Stavok, Interwetten, Smarkets and BoyleSports among those preparing to offer their input as the industry looks to come together as a community to devise solutions to those problems.

One of the highlights of the heavyweight agenda is the SBC Leaders: Operator CEO Panel, which forms part of the Leadership Forum on the first full day of Betting on Sports Europe.

It will see Bengtsson, Werkman and Smith tackle the key question of how operators can cooperate more closely to provide a unified response to calls for tougher regulation and to develop a sustainable model that benefits the whole industry while providing the optimum level of protection for players.

The CEOs will also examine what sports betting in Europe may look like over the course of the decade and what operators can do to shape the industry’s long-term future.

Rasmus Sojmark, CEO of event organiser SBC, said: “Few people are better qualified to offer insights into the future of the sports betting industry and to suggest solutions to its problems than Ulrik, Anthony and Paris, so our audience can look forward to picking up some invaluable knowledge from their panel.

“The eagerness of industry leaders of this stature and specialists from across the continent’s major operators to participate in Betting on Sports Europe demonstrates there is a real will within the industry to work together to tackle its challenges, and we look forward to seeing some great ideas generated for our delegates to take away.”

The Leadership Forum also features a supplier CEO panel looking at how to provide multi-jurisdictional products in the face of tightening regulations, as well as sessions addressing how to improve the public perception of the industry, the business case for greater diversity, and the likely fallout from Brexit negotiations.

It is one of ten full-day tracks at the conference, with others focusing on lotteries, responsible marketing, sports integrity, payments & compliance, trading, horse racing, football and esports.

In addition to high-level conference content, Betting on Sports Europe delegates can look forward to an exhibition showcasing the latest innovations from 30 leading suppliers and some of SBC’s famed evening networking events, all of which are included with the pass.


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