SportPesa is seeking to offer customers unrivalled experiences and access to major sporting events, with the launch of its new directive, the SportPesa Experience.

The Liverpool-based operator will use current partnerships with Everton Football Club, Hull City, SportPesa Racing Point Formula One Team and Chester Racecourse to provide customers with experiences from the Premier League, EFL, Formula One and Horse Racing.

Mark McGuinness, U.K. Operations Manager, emphasised his excitement to reward SportPesa customers and be part of the new initiative: “To be able to offer so many people these sporting experiences means a lot to myself, and everyone else at SportPesa.

“In the last few months, SportPesa have made a massive difference to so many people by granting our customers the opportunity to go and watch Everton play in Kenya for the first time ever and providing so many people with a wonderful experience at Silverstone in what was an amazing British Grand Prix. The fact we can do this regularly means everything to SportPesa and we’re looking forward to hearing so many amazing stories from people who are about to embark on The SportPesa Experience.”

The initiative launched in earnest on Saturday August 31 at Chester Racecourse’s well received Ladies Day event. The annual fixture, hugely popular amongst racegoers drew in a crowd of over 18,000 people. Festivities resembled something of a top-class fashion show, with the best dressed attendee set to receive once in a lifetime experience thanks to SportPesa.

SportPesa asked Hollyoaks star, Jennifer Metcalfe, and Britain’s first ever female boxing Olympian, Natasha Jonas, to award the most stylish attendees with an unforgettable prize. VIP trip to the Italian Grand Prix in Monza, just outside Milan, complete with accommodation and transfers, was Saturday’s headline offering and Dina Morgan from Peterborough was the happy recipient of the first-place award.

“It’s an absolutely amazing prize and I can’t believe I’ve actually won,” expressed Morgan afterwards. “It was a great day out at Chester and being told that I’m heading to Italy all thanks to SportPesa is the stuff of dreams. I’m so excited about going to the Italian Grand Prix and having this opportunity to attend it because of SportPesa has made me  so happy. I’m certain it’s going to be a brilliant experience and I can’t wait to be there.”

Second prize went to Ben Richardson, who will now enjoy a VIP hospitality experience at a Premier League fixture of his choice.

As well as the official unveiling of “The SportPesa Experience” at Chester Racecourse, SportPesa will also be offering customers the opportunity to win prizes on a frequent basis. New SportPesa customers will be able to participate on a monthly basis for the opportunity to win a plethora of unrivalled sporting experiences around the world with September’s victor set win a trip to the Mexican Grand Prix in October.

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