The Spanish casino operator will remain as the official betting company of the sports institution for the next three seasons.

Codere and Real Madrid have signed the renewal of a sponsorship agreement that unites the Spanish multinational from the private gaming sector with the sports institution for the next three seasons.

Codere has been the official betting company of Real Madrid since 2016. This alliance means that both companies not only share their Madrid origin and global dimension, “but also leadership in their playing fields, a clear commitment to fair play and a constant enthusiasm to improve, focused on excellence,” the company said in a statement.

“This agreement consolidates the international vocation of our group, which already operates online betting in Spain, Mexico, Colombia and Panama, and stays focused on the business growth opportunities that markets such as Argentina and Brazil may soon offer. It is also another demonstration of our strategy from the client’s perspective, to which we are committed to providing the best omnichannel game experience,” explained Codere’s CEO Vicente Di Loreto.

Ángel Fernández, Corporate Director, Global Brand, commented: “An advertising landscape in constant transformation forces us to try to be pioneers in our strategies. The battle for a mere brand presence is a thing of the past, and relevance through content, an obligation. Expanding our relationship with Real Madrid is the best way to continue a history of creativity and innovation in terms of sponsorship strategies, which until now has been a success.”



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