Spain’s premier football league, LaLiga, has signed a new commercial agreement with M88 which will see the popular online gaming brand become the league’s Official Regional Betting Partner through to 2024.
Under the agreement, M88 will promote exclusive content from the Spanish football competition to audiences across Asia.For the next four seasons, M88 will work alongside LaLiga to produce exclusive content and competitions aimed at engaging football fans and maintaining the growing profile of the competition in Asia.
Among the planned content is a weekly video series that will explore and analyse LaLiga in greater detail. Featuring LaLiga Ambassadors, the programme will provide insights and storylines to increase traction across the market. Promoted both by M88 and through LaLiga’s digital channels, fans will have the opportunity to win LaLiga merchandise, match tickets and other money can’t buy experiences.
“The love of football continues to spread rapidly in Asia and LaLiga’s following has grown incrementally for several years,” said Oscar Mayo, Head of Business, Marketing and International Development at LaLiga. “With fans looking for increasingly local and entertaining content, this agreement with M88 gives us a new way to reach new audiences and show them a side to the competition they haven’t seen before.”