NEWGIOCO’S VIRTUAL SPORTS EXPAND WITH FIVE NEW DISTRIBUTION AGREEMENTS IN AFRICA
The company will provide a variety of virtual sports products including its new Color Lotto games through distribution agreements in Kenya and other regulated regions in Africa, with the first location opened on March 4, 2020.
Newgioco Group announced that the release of its new virtual Color Lotto product recently launched by the company’s wholly-owned subsidiary Virtual Generation Limited (VG) has resulted in rapid adoption and expansion with five new distribution agreements in Africa.
The company will provide a variety of virtual sports products including its popular new Color Lotto games through distribution agreements in Kenya and other regulated regions in Africa, with the first location opened on March 4, 2020.
In addition to the recently announced operator contracts in Central and South America, VG is rapidly expanding in Africa due to key technological advantages that deliver consistent economic performance for retail operators. VG has built a solid reputation for producing unique, regionally focused virtual sports games, and is currently developing its virtual Keno, American Roulette and indigenous virtual games for tribal markets in the U.S.
“The recent suspension of live sports events around the world has given rise to greater demand for non-sports online entertainment products. As an alternative to live sports, the superior technology of our Virtual Generation virtual sports and games provide a highly entertaining solution for gaming operators, and further reflects the strength of our diversified product portfolio,” stated Newgioco Chairman and CEO, Michele Ciavarella.
“As part of executing our global diversification plans, we are taking both our virtual and real sports solutions to many of the largest betting regions in the world. Africa is one of the fastest growing and most exciting regions in the global online gaming market with gross gambling revenue that reached approximately $500 million in 2018 and expected to grow to approximately $820 million by 2025. This growth is driven in large part by a rise in the availability of online sports betting and African’s passion for sports. By establishing a foothold in the region, we are positioning Newgioco to capture a meaningful share of gaming revenue in Africa,” Ciavarella concluded.