BTOBET: TRANSFORMING THE SOUTH AFRICAN IGAMING INDUSTRY INTO A MODEL FOR AFRICA
South Africa (SA) is deemed by many industry experts as the greatest opportunity when it comes to the gambling industry in Africa.
The country is, according to BtoBet Chairman Alessandro Fried, way ahead of its neighbours in terms of technological infrastructure.
All factors are indicating that should the country introduce a legal framework and regularise its online market, the chances are that it could well set an example in the region in terms of where the African industry should be heading.
It boasts a high mobile penetration – 170% penetration in terms of mobile subscriptions – and also a high internet penetration, especially when compared to the median penetration in Africa, with 54% of SA’s population considered to be internet users.
This solid basis has led to a year-on-year growth of the local iGaming industry, with statistics published by the National Gaming Boardindicating that the overall Gross Gambling Revenue (GGR) increased by 8.8% from 23.9 billion rand in 2015, to 26 billion the following year.
The GGR registered a further 3.8% increase to 27 billion rand in 2017, and by 6.7% to 28.8 billion rand in 2018. Things also look bright in terms of mobile broadband penetration, with 28.99 million people (50% of the total population) considered active mobile internet users