Brazil has moved another step closer to legalising sports betting after the Senate voted in favour of theMP 846bill.The bill was initially signed into law by outgoingPresident Michel Temerin December 2018, giving the South American superpowertwo years to create the regulations so operators can start the licencing process.
From an affiliate perspective, this is a hugely exciting development for those looking to gain a foothold in one of the most promising emerging markets on the planet. “With a country with an estimate of 210 million population and a fantastic love for sports, everyone is really excited to be able to operate in this market,” agreesMarcos Oliveira, Head of Business Development at Clever Advertising Group.
“Affiliates are already starting to build SEO ranking websites and position themselves as the first acquisition option to new regulated operators. Like most European countries, Brazil’s main sport is football and it has an enormous fan base of lower divisions making Brazil one of the biggest markets, since content is almost unlimited.”
Now the only thing needed for MP 846 to become enshrined into law is the signature of Brazil’s far-right, firebrandPresident Jair Bolsonaro. Nevertheless, Oliveira remains optimistic about the future of affiliate marketing in Brazil: “Affiliate marketing is something that has existed for a long time in Brazil with great success.
“We expect that established affiliates will be the first to educate all players to invest only in legal operators and to help to block any kind of advertising from non-licensed operators. If all affiliates do their jobs correctly, everyone can help drive the players to trustworthy operators where the player is always protected by local law.”