TURKISH DELIGHT! GALATASARAY NETS BILYONER AS PREMIUM SPORTS PARTNER
Galatasaray SK, Turkey’s biggest sports club has confirmed that it has secured a 2-to-3 year sponsorship with Intralot subsidiary Bilyoner Interaktif (Bilyoner.com) becoming its new ‘official betting partner’.
Updating the media, Galatasaray Chairman Mustafa Cengiz disclosed that Bilyoner had committed to a 2-year sponsorship agreement set at TRY 8 million per season (€1.3 million) – a new deal valued at 8x more than former betting partner Misli.com’s commitment.
Further partnership terms see Bilyoner, a licensed operator of Turkish football lotteries and Super Toto games gain the first right of renewal as betting partner of Galatasaray.
Securing a comprehensive sponsorship, Bilyoner becomes a ‘premium partner’ of Galatasaray’s sporting organisation, being promoted across the Istanbul giant’s football, basketball and volleyball entities.
Confirming the partnership, Bilyoner released a statement declaring that a ‘historic deal had been made’, with Turkey’s biggest sports club partnering with the nation’s first legal online gambling platform’.
Furthermore, Bilyoner confirmed that it would release new Galatasaray themed Toto and betting concepts within the coming months to celebrate its sponsorship.