SPORTSHERO TEAMS UP WITH SPAIN’S LALIGA IN A LANDMARK DEAL
SportsHero commences its exclusive LaLiga partnership in the 2018/19 season and has an option to extend the partnership into the 2019/20 season.
The partnership is a major coup for SportsHero that is expected to generate rapid user base growth inthe Indonesian market where football is the country’s most popular sport with millions of passionatefans.
The partnership sees LaLiga, home to some of the most successful football clubs in the world as well assome of sports’ most famous faces, give SportsHero users access to money-can’t-buy products andexperiences. The prizes and experiences will be available at the SportsHero e-store exclusively for theapps’ users predicting the outcomes of LaLiga matches.
LaLiga has developed a reputation for innovation and has decided to align with SportsHero, an equallyinnovative partner in Indonesia which is one of the league’s key strategic markets in Asia Pacific.
LaLiga Head of Global Partnerships & Marketing, Gregory Bolle said, “Indonesia is a major focus forLaLiga as we continue to disrupt the way our fans connect with the game they love by usingtechnology to drive engagement. The agreement with SportsHero is a huge win for Indonesian soccerfans who are some of the most passionate and loyal we’ve seen globally. It is also an importantachievement for LaLiga as we continue to focus on building our fan base and reach in this market.”
SportsHero CEO Tom Lapping said, “LaLiga is one of the most-followed football leagues in the worldand the global reach the league has makes this partnership the most significant for SportsHero sinceour launch.”
“The deal is a major win for the millions of passionate football fans in Indonesia who can now get closerthan ever to the on-field action and will enable the SportsHero business to quickly ramp upmomentum just two months after we launched into the Indonesian market.”
The partnership provides a host of money-can’t-buy prizes being made available for SportsHero users,including VIP tickets to watch LaLiga games in Spain with a private stadium tour, access to teamtraining sessions, as well as a host of other branded and signed LaLiga merchandise. SportsHero willalso run monthly LaLiga competitions for users to win the coveted LaLiga Hero of the Month andGolden Boot awards.
LaLiga has also agreed to promote SportsHero on its oﬃcial Facebook page geo-targeted to its 3.19million active followers in Indonesia across an agreed number of posts per season and via editorial onthe LaLiga website. Additionally, SportsHero has secured full partnership support and rights to LaLiga’sintellectual property.
Targeting passionate sports fans with a deep knowledge for the sport they love, SportsHero features arobust prediction platform. SportsHero taps into the knowledge of sports fans by recognising andcelebrating their expert skills to predict the right outcomes in sports games. Users with exceptionalprediction skills can go on to become sports heroes and feature on the leader board function togenerate fame and followers on the app. Users who predict the right outcomes in sports games canwin coins to load-up their wallet and redeem at SportsHero’s e-store on merchandise, entertainmentproducts and money- can’t-buy experiences.